Soft Corinthian Leather


When I spied this luxuriously curved leaf yesterday a little-used section of my brain (the Trivial Lobe) fired up, and I remembered Ricardo Montalban extolling the comfort of rich Corinthian leather in a 1975 television commercial for Chrysler’s Cordoba automobile.

That same lobe is apparently susceptible to Google searches, as within minutes I’d learned that Mr. Montalban did not say rich—he said soft, as you’ll hear at this YouTube link. Perhaps most disappointing was learning that the now-soft leather wasn’t even Corinthian—Montalban made that up. Evidently soft New Jersey leather didn’t suggest a superior cachet, even though much of the material originated from a supplier near Newark.


“Advertising is the art of convincing people to spend money
they don’t have for something they don’t need.” —Will Rogers


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